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    • 22 Jun 2021
    • 5:30 PM - 7:30 PM (EDT)
    • Virtual Conference Bridge
    Register

    Session Details

    You’ve probably heard about Design Thinking, whether you’ve read an article or watched an online video. But then what? How do you apply the principles and make an impact? How are companies actually applying Design Thinking or what business results come from it? Design Thinking is not just a trendy buzzword, but a proven and practical method to create human-centered solutions.

    During this session, Keith Keating, Senior Director of Global Learning Strategies, shares a thorough look into the principles of Design Thinking in an easy-to-understand format. Using practical examples and stories, this session will provide participants with a solid foundational understanding of Design Thinking and ideas for ways it can be applied within L&D organizations. Keith has taken his theoretical Design Thinking education from MIT and brought it to life with Fortune 500 companies to help create learner-centric experiences, products, and processes. He will help participants jump-start their transformative journey from being a Design Thinking theoretical learner to a Design Thinking practitioner.

    Learning Objectives:

    • The value of Design Thinking and why more companies aren’t using it

    • Practical Design Thinking stories from Fortune 500 companies

    • The top 5 Design Thinking best practices for you to drive business results

    • 5 ideas for applying Design Thinking in L&D


      Organizational Domain: Business Insight



      About Our Speaker - Keith Keating


      With a career spanning over 20 years in L&D, Keith Keating is a workforce futurist, design thinking practitioner, and learning and development thought leader. He is currently pursuing his doctorate in the Chief Learning Officer program at the University of Pennsylvania. Keith partners with Fortune 500 clients, helping them tap into understanding and resolving unmet customer and employee needs, with a keen passion for preparing talent for the future of work.



      • 27 Jul 2021
      • 5:30 PM - 7:30 PM (EDT)
      • Virtual Conference Bridge
      Register

      Session Details

      You’ve probably heard about design thinking, whether you’ve read an article or watched an online video. But what happens after the theoretical context, how do you apply the principles and make an impact? What does a design thinking initiative actually look like? What business results come from it? And what challenges occur during the execution?

      During this session, Keith Keating, Senior Director and Global Learning Strategist for GM’s Center of Learning, walks participants through a detailed design thinking case study for a learning initiative he led with General Motors to improve learner experience.

      Learner feedback was positive. Survey results were good. General Motors turned to design thinking to uncover how they could be even better.

      Keith will address activities in each of the five phases of design thinking, sharing best practices and lessons learned that helped the team uncover the voice of the learner and readjust their learner experience strategy. Whether participants are new to design thinking or experienced practitioners, this session will benefit all as Keith illustrates successes as well as pitfalls and challenges during the process. Understanding case studies will help participants jump-start their transformative journey from being a design thinking theoretical learner to a design thinking practitioner.

      Learning Objectives

      • Learn the step-by-step practical application of design thinking stages within a global learning organization

      • Discover the best practices for each of the five phases in design thinking

      • Share five lessons learned from the case study


        Organizational Domain: Business Insight



        About Our Speaker - Keith Keating


        With a career spanning over 20 years in L&D, Keith Keating is a workforce futurist, design thinking practitioner, and learning and development thought leader. He is currently pursuing his doctorate in the Chief Learning Officer program at the University of Pennsylvania. Keith partners with Fortune 500 clients, helping them tap into understanding and resolving unmet customer and employee needs, with a keen passion for preparing talent for the future of work.



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