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On the Road to Continuous Improvement: General Motors Design Thinking Case Study From Theory to Application: Part 2 Application

  • July 27, 2021
  • 5:30 PM - 7:30 PM
  • Virtual Conference Bridge


  • Use if you are a member of another ATD chapter - code required.
  • Code required for Design X Humanity registration.

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Session Details

You’ve probably heard about design thinking, whether you’ve read an article or watched an online video. But what happens after the theoretical context, how do you apply the principles and make an impact? What does a design thinking initiative actually look like? What business results come from it? And what challenges occur during the execution?

During this session, Keith Keating, Senior Director and Global Learning Strategist for GM’s Center of Learning, walks participants through a detailed design thinking case study for a learning initiative he led with General Motors to improve learner experience.

Learner feedback was positive. Survey results were good. General Motors turned to design thinking to uncover how they could be even better.

Keith will address activities in each of the five phases of design thinking, sharing best practices and lessons learned that helped the team uncover the voice of the learner and readjust their learner experience strategy. Whether participants are new to design thinking or experienced practitioners, this session will benefit all as Keith illustrates successes as well as pitfalls and challenges during the process. Understanding case studies will help participants jump-start their transformative journey from being a design thinking theoretical learner to a design thinking practitioner.

Learning Objectives

  • Learn the step-by-step practical application of design thinking stages within a global learning organization

  • Discover the best practices for each of the five phases in design thinking

  • Share five lessons learned from the case study

    Organizational Domain: Business Insight

    About Our Speaker - Keith Keating

    With a career spanning over 20 years in L&D, Keith Keating is a workforce futurist, design thinking practitioner, and learning and development thought leader. He is currently pursuing his doctorate in the Chief Learning Officer program at the University of Pennsylvania. Keith partners with Fortune 500 clients, helping them tap into understanding and resolving unmet customer and employee needs, with a keen passion for preparing talent for the future of work.

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