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On the Road to Continuous Improvement: General Motors Design Thinking Case Study From Theory to Application: Part 1 Theory

  • June 22, 2021
  • 5:30 PM - 7:30 PM
  • Virtual Conference Bridge


  • Use if you are a member of another ATD chapter - code required.
  • Code required for Design X Humanity registration.

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Session Details

You’ve probably heard about Design Thinking, whether you’ve read an article or watched an online video. But then what? How do you apply the principles and make an impact? How are companies actually applying Design Thinking or what business results come from it? Design Thinking is not just a trendy buzzword, but a proven and practical method to create human-centered solutions.

During this session, Keith Keating, Senior Director of Global Learning Strategies, shares a thorough look into the principles of Design Thinking in an easy-to-understand format. Using practical examples and stories, this session will provide participants with a solid foundational understanding of Design Thinking and ideas for ways it can be applied within L&D organizations. Keith has taken his theoretical Design Thinking education from MIT and brought it to life with Fortune 500 companies to help create learner-centric experiences, products, and processes. He will help participants jump-start their transformative journey from being a Design Thinking theoretical learner to a Design Thinking practitioner.

Learning Objectives:

  • The value of Design Thinking and why more companies aren’t using it

  • Practical Design Thinking stories from Fortune 500 companies

  • The top 5 Design Thinking best practices for you to drive business results

  • 5 ideas for applying Design Thinking in L&D

    Organizational Domain: Business Insight

    About Our Speaker - Keith Keating

    With a career spanning over 20 years in L&D, Keith Keating is a workforce futurist, design thinking practitioner, and learning and development thought leader. He is currently pursuing his doctorate in the Chief Learning Officer program at the University of Pennsylvania. Keith partners with Fortune 500 clients, helping them tap into understanding and resolving unmet customer and employee needs, with a keen passion for preparing talent for the future of work.


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