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Storytelling in Business: How to Create Lessons that Linger

  • May 23, 2017
  • 4:30 PM - 6:30 PM
  • Republic Bank, 9600 Brownsboro Road, Louisville, Ky 40241


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Storytelling in Business:  How to Create Lessons that Linger

A common challenge for leaders is the shortened attention span of employees.

If you can’t immediately grab their attention, it can make it nearly impossible to quickly earn their trust and convey your message in a meaningful and memorable way that gets the results you desire.

If you fail to do this, chances are you will be left feeling frustrated, stressed, or even confused by the lack of results.

The best leaders and trainers are great storytellers. It’s all about being memorable. Stories engage our emotions and make our lessons linger in the minds of our employees. If you are looking to improve performance, productivity, or profits, then this session on creating leadership lessons that linger for a lifetime is for you.

Learning Objectives:

Participants will learn:

  • How to find real life stories in everyday experiences.                                                 

  • How to Frame stories so they grab the listener’s attention.                                        

  • The 5 critical components for stories that Flow.

Throughout the session, participants will work on creating a leadership lesson that lingers. At the end, a lucky few will get an opportunity to present their story to the class and get feedback.

Daniel Mathews

About Daniel:

Daniel Matthews is the founder of Continue 2 Improve, He works with leaders that want to Step Up, Stand Out, and Inspire Action in others.

 He’s a Certified World Class Speaking, and Storytelling Coach working with executives, entrepreneurs, and TEDx speakers from around the world. In 2012, he competed in the Toastmasters World Championship of Public Speaking. He is a Distinguished Toastmaster and the President of the Kentucky Chapter of the National Speakers Association. 


ATD Kentuckiana | 3044 Bardstown Road, #1275 | Louisville, KY 40205



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